THAT CONCEPT STORE








More than a store, THAT retail concept elevates individual style expression via its creative, experiential celebration of international and regional brands, ranging from household names to up-and-coming designers. In the lead-up to their holiday launch in Dubai, THAT team came to us in search of creative direction for their ad campaign. We provided eye-catching photography, design, and copywriting services to entice visitors to explore unique gifting options this gift-giving season.


PHOTOGRAPHY
︎ Diya Eggleston
︎ Mann Butte
︎ Lauren Haslam


Shot on location in Dubai @ Hot Cold Studios


BURGANS








Burgáns, is an Albarino wine from the house of Martin Codax in the Rias Baixas region of Galicia, Northern Spain. With vineyards in the Salnés Valley, close to the rivers and sea, the wine has a characteristic salty finish and carries the story of the generations of families that come together to grow and harvest it. Martin Codax approached Exactly to launch Burgans in the US market with the desire to create a new, loyal audience of Albarino fans. We were tasked with building their launch strategy, and to develop the brand's visual identity via photo and video. Working with LA-based photographer Jen Wolf and Barcelona stylist Nadia Pape, our team shot on location in Galicia to create this special universe for the wine - a dreamy escape, reminiscent of childhood vacations to foreign lands, hidden beaches, all you can eat seafood and the ever present smell of sunblock.


PHOTOGRAPHY
︎ Diya Eggleston
︎ Jen Wolf
︎ Israel Mendoca
︎ Nadia Pape
MODELS
︎ Israel Mendoca
︎ Angela @ Blow Models

Shot on location in Galicia, Spain 





  

  RARE FORM







The Problem
How can you create a unisex design aesthetic for a retail concept for design lovers? Rare Form is a new concept shop, curating modern artifacts for discerning design lovers looking for new homewares or a unique gift. The founders approached Exactly to come up with a brand identity that would appeal to male and female consumers alike, and position them as a unique voice amongst other brick and mortar and online design stores.

Our Solution
Through a minimal aesthetic, we created the brand identity to be vibrant and attractive to both men and women alike. The project culminated in designing a user-friendly web experience dedicated to making an impact on the consumer.