Having achieved success in Europe, in 2022 Burgans looked to expand to the US market. They needed to generate awareness and brand value in a new, highly competitive market where Savignon Blanc, Pinot Grigio and Chardonnay dominate.

While previous generations embraced the formality of wine scores and noble grapes, today’s consumers are excited about co-fermentation methods, lesser-known wine regions and varieties, and brands that align with their values.

To appeal to our urban-meets-suburban audience, we leaned into the tourism aspect of the brand to inspire a sense of wanderlust. We told the story of family ownership and a hands-on approach to making wine that would appeal to our audience’s family values.


© Exactly Agency 2023  /  NYC  /  DC  /  VA  /  TN
© Exactly Agency 2023       /       NYC       /        DC       /        VA       /       TN