Burgáns, is an Albariño wine from the house of Martin Codax in the Rias Baixas region of Galicia, Northern Spain. Martin Codax approached Exactly to launch Burgáns in the US market with the desire to create a new, loyal audience of Albariño fans within a crowded and competitive space. We were tasked with building their launch strategy, and to develop the brand's visual identity via photo and video.
Over the course of 6 months our team developed the launch strategy for Burgáns including their Influencer Strategy, Social Media Strategy, Content Strategy, Tone of Voice and Messaging, and a full competitive analysis of the landscape and our recommendations for their positioning in the US market. For the visual identity of the brand we worked with LA-based photographer Jen Wolf and Barcelona-based stylist Nadia Pape, shooting on location in Galicia to create a special universe for the wine - a dreamy escape, reminiscent of childhood vacations to foreign lands, hidden beaches, all you can eat seafood and the ever present smell of sunblock.
The campaign will launch in the summer of 2022.