RARE FORM
The Problem
Can a unisex aesthetic be applied to a retail concept for discerning design lovers? Rare Form is a new, curated lifestyle concept shop showcasing modern artifacts ranging from innovative homewares to unique gifts. The founders approached Exactly to come up with a brand identity that would appeal to a wide range of potential customers, and position Rare Form as a leading voice in the crowded design retail space, both in the online and brick and mortar markets.
Our Solution
Using a minimalist approach, we developed a vibrant and dynamic brand identity that appeals broadly across the potential consumer personas/profiles applied across brand collateral: from custom packaging to store design and digital expression. This project culminated in the development of a beautiful and user-friendly web experience dedicated to making an impact on the Rare Form intended audience.
CREATIVE DIRECTOR
Diya Eggleston
ART DIRECTOR
Ann Lipscombe
Diya Eggleston
ART DIRECTOR
Ann Lipscombe
COPYWRITER
Megan Burns
GRAPHIC DESIGNER
Jonathan Amaya
Megan Burns
GRAPHIC DESIGNER
Jonathan Amaya