The Problem
Can a unisex aesthetic be applied to a retail concept for discerning design lovers? Rare Form is a new, curated lifestyle concept shop showcasing modern artifacts ranging from innovative homewares to unique gifts. The founders approached Exactly to come up with a brand identity that would appeal to a wide range of potential customers, and position Rare Form as a leading voice in the crowded design retail space, both in the online and brick and mortar markets.

Our Solution
Using a minimalist approach, we developed a vibrant and dynamic brand identity that appeals broadly across the potential consumer personas/profiles applied across brand collateral: from custom packaging to store design and digital expression. This project culminated in the development of a beautiful and user-friendly web experience dedicated to making an impact on the Rare Form intended audience.

© Exactly Agency 2023  /  NYC  /  Washington DC  /  London  /  Denver  /  Nashville 
© Exactly Agency 2023       /       NYC       /       Washington DC       /        London       /        Denver       /       Nashville