How to open the museum of our collective future while celebrating the legacy of one of the most recognizable cultural institutions in the world? Smithsonian approached Exactly with a once-in-a-lifetime occasion: for their 175th anniversary, they were re-opening the doors of the oldest museum on the National Mall: the Arts and Industries Building. The space was to be reincarnated as the first ever Smithsonian dedicated to the future and required an opening event, content and engagement strategy and execution that matched its ambitious mission: there is no one future. These FUTURES belong to all of us.

Our answer came in the form of FUTURES Remixed, a multi-faceted opening festival, city-wide activation and content platform which aimed to celebrate the magic that happens when diverse perspectives come together to learn, problem solve and create. Talent included Bill Nye, Kal Penn, National Spelling Bee Champion Zaila Avant-garde, HBO Max's Legendary All Stars, Pattie Gonia, Mariah the Scientist, SHAED and more. Through unexpected guest pairings and audience engagements, we created a series of spontaneity-infused experiences that spark creativity, curiosity and connection. We handled strategy, design, talent curation and booking, strategic partnerships and production for the entire project which was built to appeal to audiences of all ages, offering multiple entry points across music, culture, food, fashion and thought leadership into the world of FUTURES. Our team continues to work with Smithsonian AIB on ongoing projects for the duration of FUTURES.


real life attendees

digital participants

celebrity social media impressions

in earned media coverage, including The Washington Post, The New York Times, The Guardian and more

© Exactly Agency 2023  /  NYC  /  DC  /  VA  /  TN
© Exactly Agency 2023       /       NYC       /        DC       /        VA       /       TN