UNION  STAGE  PRESENTS  

Challenge
Kennedy Center Honors, the country’s most prestigious award for the performing arts, was having a hard time connecting to new audiences. They approached us to build and execute on a new content marketing and engagement strategy, utilizing their social media platforms - both in advance of the show, and the broadcast on CBS/Paramount Plus.


Insight
And in a sea of one-size-fits-all venue brands - PEOPLE should be at the center of USP’s value proposition & differentiation. A deeply human and humane approach to venue operations and experience. The people, and making them FEEL something.


Solution
6 Venues, 1000+ shows a year, 1,000,000 feelings. Find yourself at UnionStagePresents.com.

A dynamic, cohesive brand that feels both of-the-moment, but not trendy, anchored in an evolved brand ecosystem: a brand new, centralized website, marketing and content platforms. USP is finally ready to take center stage.

The brand identity that connected all Union Stage venues while giving them their own personality–and that catered to their individual audiences.

Results
The brand just launched, but already the feedback on both the B2B and the consumer side has been overwhelmingly positive.