We’re immigrant owned and operated with 100% women on staff. This means we are inherently inclusive and impact-driven in our work. Whether it’s in front of the camera or behind-the-scenes, our casting, ambassadors, and partners reflect a truly intersectional view of the world.

Svetlana Legetic Founder + CEO Career-long creative entrepreneur Svetlana has spent the past decade and a half working on partnerships, programming and engagement strategies at the intersection of culture and purpose. Her work with clients and partners like Smithsonian, Tig Notaro and REI culminated in the creation of Exactly in late 2019. Born in Serbia, and educated in England and the American South, she used to be an architect.

Diya Eggleston Co-Founder + Chief Creative Officer Diya has 18 years of experience working at some of the world’s most famous agencies and publishers. She spent her career in the US, UK, and Middle East leading creative at agencies like BBDO, DDB, Young&Rubicam, and LOWE, and publishers like VOGUE and Style.com where she helmed marketing teams.

Kelly Newton Project Management Kelly was recently Senior Producer for Fannie Mae’s in-house agency where she oversaw delivery for campaigns and strategic initiatives. Prior to Fannie Mae, she was Global Account Lead and Senior Producer at VIVA Creative. She held Director of Experiences and Events and Manager of International Media positions at National Geographic.

Marissa Rubenstein Executive Producer Marissa joined Exactly at its inception, and leads the production team in the execution of activations. She’s worked on a wide range of projects and clients – from a nationwide tour for REI and video series for W Hotels to the award-winning Earth Day Eve Virtual Celebration for National Geographic.

Megan Burns Copywriter Megan had just settled in Bushwick, Brooklyn when Svetlana tapped her to become Editor at her first company. Megan gladly accepted and has worked with Svetlana ever since, overseeing social and editorial content, contributing her own writing on pop culture, and copywriting. She is especially interested in highlighting underrepresented voices.

Ann Lipscombe Art Director Ann is a Brooklyn based Art Director who has built award-winning campaigns for major cultural institutions and brands. A dual citizen with both the UK and the US, she got her start in academic publishing design and served as a Designer for theater companies here and across the pond.

MISSION

Our mission is to make the marketing our clients are the most proud of – the kind that doesn’t feel like advertising. It’s the work that happens when its creators are passionate about interesting and important things – lifelong devourers of culture. It’s the work our clients can’t wait to share. It’s ideas with flawless execution that surprise, entertain and even make the world a better place all while building brand love.

Maybe the clients have other agencies they work with – in fact, they probably do – but the work is never more clever, uplifting and innovative than what they do with us.

SELECT AWARDS

Webby Awards 2022

People's Choice Winner 2022, Best Performance, Virtual & Remote

Anthem Awards 2022

Gold Award, Sustainability, Environment, & Climate Special Projects Awareness
Bronze Award, Sustainability, Environment, & Climate Special Projects Awareness

Print Awards 2022

Second Place, Advertising
Second Place, Advertising

ADC Awards 2022

Shortlist, Innovation & Entertainment
Shortlist, Commercial Photography

Webby Awards 2021

Honoree, Virtual & Remote

ASSOCIATIONS